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As few as 20% of E-mails are opened. |
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• 99% of text messages are opened. |
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For e-mail, customers must complete a form, either in the business or on-line. When completed in the business, forms must be manually entered or scanned into a database. |
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•For text, customers complete the entry from their cell phone. No data-entry is required. |
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The average time for the recipient to view an e-mail message is 6.4 hours. |
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•The average time for the recipient to view a text message is 14 minutes. |
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E-mail can often be viewed only when recipients are at their computer. |
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•Text messages are viewed any time the recipient’s cell phone is on. |
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The average person checks their personal e-mail 20 minutes a day. |
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•The average cell phone is on 16 hours a day. |
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Coupon redemption for e-mail averages less than 1%. |
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•Coupon redemption for text-messaging averages 15%-20% and can be as high as 30%. |
