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what is mobile marketing?

how does mobile marketing work?

text facts & benefits

sms best practices

email vs. text facts

 

There are two types of mobile marketing:

2-way Interactive 1-way Broadcast

 

2-way Interactive

The consumer texts the keyword to 57780 to opt into your campaign, i.e. text contests, promotions, coupons etc. In return, the consumer receives a text message with information specific to your campaign. At the same time, the consumer's cell phone number is saved in your database, expanding your database for future marketing use.

Example:
Your restaurant/bar could run the following campaign:
To receive game day specials, watch party alerts, and interactive trivia contests this football season at Your Restaurant/Bar, text 'promo2' to 57780.'

1 way Broadcast

Now that consumers have opted into your database, you can become proactive in your marketing. Send out text broadcasts to keep your consumers informed on upcoming events, specials, and promotions to drive traffic into your business.

Example:
It is a slow Tuesday night at your restaurant/bar so the you send out a text broadcast to your database stating: ‘Come in tonight ONLY after 7pm & get a FREE APP. Just show this text!’


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What is mobile marketing?
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