MOBILE FACTS:

• 90% of texts are read within 3 minutes
  
• 1/2 of local web searches are performed by a mobile device
  
• 70% of mobile searches lead to action within 1 hour - compared to 1 month for 70% of online searches
  
• Texts are preferred over phone calls – 3:2
  
• Email is the new snail mail!

ASSOCIATION BENEFITS:

• Internal communications with board, staff, and member base
  
• Text voting and polling
  
• Interactive Conference Program
  
• Text alerts and notifications:
  - Event reminders
  - Government alerts
  - Monthly/weekly circulars
  - Emergency notifi cations

MEMBER BENEFITS:

• Exclusive Association discount on Mousetrap Products & Services
  
• Full service, turn-key managed campaigns & programs
  
• Low cost, high impact marketing
  
• Instant data capture & database building
  
• Instant communications & increased service

MOBILE APPLICATIONS:

• Mobile App
  
• Interactive Conference Program
  
• Internal Text Communications
  
• Text Voting & Polling
  
• Text Alerts & Notifi cations
  
• Text Surveys
  
• Appointment & Event Reminders

NON-DUES REVENUE

• New revenue and sponsorship opportunities for the association
  
• Industry specifi c mobile programs for members

DATA VALUE

• High Sponsor value
  
• Real-time, accurate data collection
  
• Effectively manage keyword campaigns
  
• Geographical & demographical user info

APPLICATIONS & OTHER SERVICES

• Website & Mobile App Design
  
• Graphic Design
  
• Social Media Consulting & Management
  
• Marketing Consulting & Management