MOBILE FACTS:

• 90% of texts are read within 3 minutes
  
• 1/2 of local web searches are performed by a mobile device
  
• 70% of mobile searches lead to action within 1 hour - compared to 1 month for 70% of online searches
  
• Texts are preferred over phone calls – 3:2
  
• 79% of smartphone users use their phone to help with shopping - 74% ultimately make a purchase
  
• 35% of leisure travelers and 55% of business travelers use smartphones
  
• Email is the new snail mail!

MOBILE BENEFITS

• People are mobile - reach them anytime!
  
• Most effective & efficient method of communication
  
• High value for sponsors
  
• Real-time data capture
  
• Instant communication reach
  
• Cost effective marketing
  
• High value impressions
  
• New revenue opportunities
  
• Database growth for long term marketing - people don't change their mobile numbers
  
• Interactive real-time marketing opportunities
  
• Mobile coupons/promotions
  
• Geo & demographic user info - high targeted marketing
  
• It's green!

MUNICIPAL APPLICATIONS

• City Mobile App (mobile website)
  
• Public Text Communications Program
  
• Various levels of opt-ins – individuals choose alerts they want
  - Emergency & amber alerts
  - Road work notifications/bad weather
  - Court system - Public notices
  - Ordinance or city code changes
  - Events alerts
  
• Merchant Applications & Marketing
  - Text Promotions
  - Sponsorship opportunity
  - Mobile coupons
  - Mobile Clubs
  
• Internal Communications
  - Meeting reminders & agendas
  - Text Voting & Polling
  - Board initiatives & elections
  - Educational sessions

SPONSOR VALUE

• High value impressions
• Capture user data for database growth and future marketing
  
• Instantly reach citizens and tourists
  
• Increase exposure with new sponsorship opportunities
  
• Coupons, promotions, and contests
• Real-time accurate data collection
• Geo & demographical reporting