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The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish guidelines and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers.

MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel.

Visit the MMA online at www.mmaglobal.com

References: MMA documents and links for reference purposes
The following documents provide additional sources of information and reference:

MMA Best Practices

MMA - An Introduction to the Market Opportunity

MMA Code of Conduct

MMA Short Code Primer

MMA Mobile Advertising Guidelines

MMA Mobile Marketing: Technology & Reach

MMA Glossary of Terms

Telephone Consumer Protection Act

MMA Introduction to Mobile Coupons

TRUSTe

MMA Introduction to Mobile Search

CAN-SPAM

MMA Mobile Advertising Overview

Common Short Code Administration

MMA Mobile Applications

COPPA

MMA Mobile Sweepstakes & Promotions Guide

FTC Guide Concerning Use of the Word “Free” and similar representations site defining ‘free’

MMA Private Policy

MMA Mobile Application Privacy Policy

   

Mousetrap Mobile adheres to all MMA Private Policy Guidelines.

 

 


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