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Text Facts |
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- 95% of texts are read within 14 minutes
– Compared to 20% of emails viewed in 6.4 hrs
- ½ of local web searches are performed from a mobile device
- Texts are preferred over phone calls – 3:2
- 70% of mobile searches lead to action within one hour, as opposed to online searches, 70% of which lead to action within 1 month
- Mobile ads perform 2 to 3 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent.
- Mobile searches are set to overtake traditional searches in less than 18 months
- 79% of Smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result.
- Total text messages sent continues to increase:
– 2.9 billion in 2009; 6.1 trillion in 2010; 7 trillion in 2011; estimated 10 trillion in 2013
–That 6.1 trillion in 2010 was 193,430 texts per second!
- 4 out of 5 people under 30 text daily
- 86% of Americans possess their cell phone 16 hours/day
- High coupon redemption rate: 15-20% as high as 30%
- Mobile marketing expenditure in 2008 was $1.2 billion and is estimated at $3.3 billion in 2011 and expected to reach $20.6 billion by 2015
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Text Benefits |
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- High sponsor value
- Real time, accurate data collection
- Geographical and demographical user info
- High value impressions
- Real time reporting
- Business is now 24/7, leading to increased sales and service revenues
- Database for effective follow-ups and future marketing
- Interaction with consumers using today’s preferred method of communication, TEXTING
- Automated data input meaning no time is wasted with manual input. Time is Money!
- It’s Green!
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